How to order website
How to order website properly
Creation of web site is not an easy job. However, the effectiveness of the site depends on the how well the customer poses tasks. What you need to know before ordering web site.
If the website does not initially correspond to the expectations of the customer. If customer incorrectly defines his goals or not defines them at all, the website can soon realize the bitter fate. It will simply “die” and get lost in the vast expanses of the Internet. Therefore, in order for a website to thrive and be useful to the customer, it is vital to determine the purpose of the website.
It is necessary to answer such questions as:
- What is the target audience of the website: age, gender, financial aims and other criteria can identify target visitors. For example, is your website meant for women over 40 or youths under 25?
- What exactly should an Internet user do after visiting the website. Order a service, purchase goods, or register on the website?
- What you expect from the website? An increase in sales, an increase in brand popularity, an improvement in the company’s image.
Furthermore, ordering the website properly will help to draw up a technical assignment for the site (TOR). The Terms of Reference do not have a strictly defined form. However, this document defines a set of works that the contractor is obliged to fulfill while developing the site. Additional work outside of the TOR is then counted on with additional costs, therefore it is important that TOR is as accurate, unambiguous and clear as possible.
After the preparation and approval of the TOR, as a rule, work begins. To avoid possible delays, the customer should prepare all necessary materials about the company and its activities. It can be data about the company’s services, assortment of goods, high-quality digital photos for the catalog of goods, etc. Customer provides all texts for filling the site, or creator composes the texts. In the latter case, the customer should allocate supporting materials, such as advertising booklets, prospectuses, price lists, or personally talk with the creator. Ignoring this stage of cooperation can lead to a deplorable result. To correctly order a website means to receive the expected result. No surprises, no disappointments, if you ordered your website with care.